The word BARF is an acronym for Biologically Appropriate Raw Food.
Every living animal on earth requires a natural and healthy, biologically appropriate diet.
And if you think about it, not one animal on earth,
is adapted by evolution to eat a cooked food diet.
A large percentage of our business is built around improving the health and well being of animals that have been fed a diet that is biologically inappropriate for the species. Each day, we see the dramatic health generating results of converting dogs and cats to a more appropriate, evolutionary type diet. What’s so magical about BARF? Simple! For any machine to work properly it must be supplied with the manufacturers recommended fuel, lubricants, and spare parts. Anything less will cause that machine to malfunction over time. Our pets’ bodies work on the same principle. A biologically appropriate raw diet is the only diet that will maximize health and longevity.
Most pet foods contain a long list of additives, preservatives and grain products. The BARF DIET looks only to the freshest whole raw food sources rich in vitamins, minerals and essential fatty acids derived mostly from human edible ingredients. Our BARF DIET was developed following decades of research in the field of evolutionary animal nutrition.